MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear TV networks have long been recognized as traditional television formats, relying on scheduled programming via public channels. In contrast, on-demand streaming operate on ad-supported systems, with Netflix, Disney+, and niche players serving as dominant forces. As viewer preferences shift, rivalry between conventional TV networks and online